Frequently Asked Questions

I specialize in getting people to talk. Good moderating should feel like a conversation to the respondent, and like a steady stream of first-hand insights to the folks "behind the glass". As a RIVA-certified Master Moderator, I have a solid base of question-asking skills, layered with years of experience and lots of practice with in-the-moment probing. 

My industry-experience spans healthcare and pharma, to CPG, to financial services. I've been fortunate to work on everything from fuzzy front end, to product development and refining, to message and ad testing. I'm a generalist who is equally comfortable with HCP, high net worth investors, and children.

There are several noted sources of the quote "Everything in Moderation, including moderation." It has been attributed to Mark Twain and Oscar Wild among others. I always liked the ironic play on words. When I mentioned my new company name to a close friend, he remarked: "You know, the real irony is that you actually do nothing 'in moderation'". It's true - I go all in. I immerse myself deeply with my clients, my respondents, and in my personal pursuits. This irony made me laugh and made me even more confident in my name.